Deutsch (Deutschland)English (United Kingdom)

Welcome

to the web pages of our research project.

ReMoMedia − Recruiting in the Mobile Media.

ReMoMedia investigates the use of innovative technology-supported mobile media personnel recruitment strategies for reaching the target group of young applicants. In a nutshell, it asks how mobile recruiting can proactively reach adolescents and young adults via their mobile devices?

The project has a theoretical and a practical component. One the one hand, the project includes a theoretical exploration of the areas of use, the relevant technologies and the applications for mobile recruiting; on the other hand, it also tests the practical implementation of functional prototypes and conducts field studies to analyze feasibility as well as acceptance by the target groups.

The three-year research project is conducted from 2008 till 2012 by Professor Wolfgang Jäger and Professor Stephan Böhm of the media management program at the Wiesbaden branch of RheinMain University of Applied Sciences. The project is funded by the FHprofUnd research support program of the Federal Ministry of Education and Research (BMBF). In addition, the project is supported by further cooperation partners from the area of research and from the professional practice.